
One of the more intelligent people I know recently tried to persuade me that NetFlix flags its so-called “heavy users” and adjusts their shipment times to slow down the number of movies they can rent each month. The plan in question offers “Unlimited rentals - up to 8 movies out at a time for a flat monthly fee of $47.99.” The answer to this debate lies somewhere in the words “unlimited” and “up to.” Shouldn’t unlimited mean "having no limit?” How can you say unlimited and then set a limit? Semantics? Conspiracy?
As a full-fledged conspiracy theorist I still have a hard time believing that NetFlix somehow generates billions of dollars in revenue by “sticking it to” the handful of users who actually have the time to watch 100 movies a month. I am terrible at math, but out there in internet-land someone must have figured out the maximum number of movies one can rent in a 30-day period. This calls for complicated factoring and algorithms to account for pick-up and drop-off times with the Post Office, Sundays, holidays, and shipment times to and from the nearest NetFlix distribution center.
Then the number of hours required to actually watch all of these movies must be calculated. If you have 8 movies, around 2 hours per movie, that is 16 hours that you must devote to watching TV. That does even not factor in the bonus features that are included on most DVDs. Now, let’s get some math on:
There are 720 hours in 30 days, if you have 8 movies a day for 30 days that comes out to….carry the 3…480 hours (20 days) of TV.
That equates to about 67% of the month (actually .666666%, spooky)
If someone has 20 days free a month to do nothing but watch movies, then NetFlix should cut them off. They would be doing them a favor. Maybe go out for a walk, get some fresh air. Go to a movie.
Netflix has become a target because they are tremendously successful, widely used, and somewhat secretive about their company’s practices. (Full disclosure) I use NetFlix and find it very convenient. I can understand how people could think that NetFlix would manipulate shipping times to maximize profits. But the effort and man-power it would take to figure out which orders to hold back out of the millions of envelopes flying around would no doubt negate any savings in postage the company might see.
Later today I will be swinging by MIT to see if I can get someone to help me figure out if my gym membership is losing me money. I am pretty sure it is.
NOTE- Now that I am an blog-whore, I wonder if the ad above this post will now be for Netflix. If it is, click on it and Netflix will pay Google and Google will pay me, and you can get back at NetFlix for holding back the 4th disc for season 3 of "The West Wing" that you have been waiting on.